Marketing is a tricky business. And when you consider that Nike started out with the founder selling sneakers out of the trunk of his care, I think it's safe to assume that the company's marketing strategy has been nothing short of astounding. No company does a better job of promoting it's product through advertising than Nike. Sure, Michael Jordan had a lot to do with that, but they have survived life after MJ by tapping into the essence of sport - emotion. The embedded file is too big for the blogger, so here's the direct link.
http://www.nike.com/nikeos/p/nike/en_US/courage
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